WELCOME :: OUR MISSION

"Everything we do is designed to Discover or Assess Innovation; faster, with deeper answers, more cost-efficiently."

Recent Innovations in Quantitative Research

Iterative Product Development- A progressive series of Qual/Quant sessions that optimizes concepts, products, or packaging in less than a week.

Brand MRI- Custom online studies designed to help you find Insight-based communication strategies, breakthrough messaging, or promising directions for unique new products.

Germinator (Early-Stage Concept Testing) - Prioritize early-stage ideas for as little as $750 per idea. Germinator utilizes an extensive database to prioritize and assess a pool of early-stage ideas.

Packaging Testing- AcuPOLL's Packaging Optimizer is the tool to help you ensure your packaging execution sells as well as your concept and delivers on volume promises.

AcuPOLL's Core: Concept Optimization and Volume Estimates

AcuPOLL's unique Concept Optimizer methodology utilizes:

  • Custom questionnaire development to ensure your specific objectives are met.
  • Superior scaling to achieve higher levels of discrimination with smaller base sizes.
  • Statistical analysis to identify key consumer segments who are most interested and what drives their interest.
  • One of the most extensive databases available, over 40,000 new product ideas, for a more rigorous comparison of your idea's potential.

In addition to these distinct advantages offered by AcuPOLL's Concept Optimizer, our clients appreciate the speed and responsiveness of our dedicated Project Managers, who work to ensure that projects are completed on time and that data is delivered quickly and reliably. Toplines are delivered 24 hours after data collection ends, and the Final Report follows approximately 7–10 days later.

Select the area of the product development cycle that AcuPOLL may assist you with: