Overview | Our History | Executive Biographies

AcuPOLL has been a leader in Early Stage Learning and Development Research since 1991. At AcuPOLL, we take a Total Brand Building approach on every project.

We help clients not only assess the potential of marketing materials but also utilize extensive diagnostic tools to gather insights we use to help our clients develop stronger initiatives.

Our unique approach to research goes beyond just the "Go/No-Go" decision. Each project offers a combination of quantitative and qualitative learning that is analyzed by an experienced Marketing professional to provide you with superior strategic and executional guidance.

In 1991, AcuPOLL was created to fill a void that existed in market research - how to quickly assess a large number of marketing stimuli and identify which have the most business building potential.

With 18 months and over $1 Million invested in its development, the AcuPOLL methodology was perfected. Its first application was to accurately predict winning concepts from a collection of up to 40 at a time. Not only was AcuPOLL able to identify the ideas that would be successful, but it delivered results faster!

To make its predictive results even more actionable, AcuPOLL recruited Senior Marketing professionals to deliver clear, actionable recommendations based on their analysis of the results.

Over time, the AcuPOLL approach has helped assess and develop a variety of marketing materials. Our approach has been used by some of the most popular brands and companies around the world to help make smarter Brand Building "Early Stage" business decisions.