The AcuPOLL Difference
Everything we do is designed to discover, evaluate, or improve new products or marketing innovations more successfully, delivering greater clarity and learning for better decisions.
- A better understanding of consumer needs, habits, your brand equity, and competitive strengths and weaknesses
- Unique online and in-person methodologies that provide greater granularity of understanding and yield more reliable and predictive insight
- A clearer picture of the strength of your ideas (seed ideas, concepts, packaging, structural designs, ads), leveraging
- A better understanding of “who” likes your stimuli and ways to aggregate demand
- We pay greater attention to segments to pinpoint who’s most interested in your ideas or marketing executions
- A better understanding of drivers of appeal
- We work to include more diagnostic measurements to provide strategic and executional insights
- AcuTEXT™ illuminates which elements of your stimuli are most closely associated with higher or lower interest
- We assess every key concept claim against category expectations
- A more custom, collaborative, and proactive approach to help our clients succeed
We aim to be faster, provide deeper answers, and to do so cost-efficiently.