AcuPOLL in the News
benefits of acupoll live Qual-Quant research – as featured in RBDR
Check out Bob Lederer's interview with Jeff Golstein, beginning at around 1:57 in the video below.
Ad Age features AcuPOLL's Qual-Quant research behind Butterfinger's Super Bowl ad
Check out the recent article in Ad Age featuring our unique qual-quant research approach that, in one step, advanced early-stage creative ideas into a 2016 Super Bowl Ad for Nestlé Butterfinger:
Click here to read the full article.
What Brands Can Learn from Donald Trump – article featured in Ad Age
Without taking a stand on The Donald's politics, his meteoric rise in the polls provides important marketing lessons for brands...
Hear us speak at The 2016 Quirk's Event!
Category norms for concept evaluation have important limitations. This
session will present an alternative normative methodology that offers
numerous advantages, especially for identifying passionate niche ideas
and truly novel innovations where category norms don’t exist. Innovative
new techniques will also be presented which optimize messaging,
illuminate competitive advantage and yield more actionable insight from
concept testing, as illustrated by several examples benefiting from the
approach. [read more]
Wednesday, Feb. 24 | 11:30 a.m. – 12:00 p.m. | Room 5
Acupoll's qual-quant ipad system featured in quirk's November 2014 issue
Greenbook Webinar – New iPad Qual/Quant Methodology Propels Innovation Success
Request access to the webinar via our Contact form. The webinar introduces the new AcuPOLL Live Qual/Quant iPad system, a unique technology for moderated group qual/quant evaluation that helps you develop stronger initiatives of all types: concepts, multi-platform marketing campaigns, products, packages, and displays.
AcuPOLL Live! with Predictive Qualitative™: Stronger Campaigns, Faster
AcuPOLL was invited by the ARF to present our new methodology during Creative Week. This 40-minute webinar identifies an important gap in the advertising development process and how to address it to develop stronger marketing campaigns, faster.
Camaraderie Drives Local Success
How Consumers View the Supplements Category
Why ex-P&G marketer bought a MR agency
As featured in Research Business Daily Report
The Beauty Consumer
Packaged-Goods Testing Gets a Makeover
AcuPoll Acquired by Ex-P&G Exec
CinCinnati Entrepreneur Buys Market Research Firm AcuPOLL
Former P&G Marketer Buys AcuPOLL
Ex-P&G Man Goldstein Buys AcuPOLL