AcuPOLL in the News 

benefits of acupoll live Qual-Quant research – as featured in RBDR

Check out Bob Lederer's interview with Jeff Golstein, beginning at around 1:57 in the video below.

 

Ad Age features AcuPOLL's Qual-Quant research behind Butterfinger's Super Bowl ad

Check out the recent article in Ad Age featuring our unique qual-quant research approach that, in one step, advanced early-stage creative ideas into a 2016 Super Bowl Ad for Nestlé Butterfinger:

Click here to read the full article.

What Brands Can Learn from Donald Trump – article featured in Ad Age

Without taking a stand on The Donald's politics, his meteoric rise in the polls provides important marketing lessons for brands...

Click here to read this article published in the November 2015 issue of Ad Age.

Hear us speak at The 2016 Quirk's Event!

Alternatives and Advances in Concept Testing

Category norms for concept evaluation have important limitations. This session will present an alternative normative methodology that offers numerous advantages, especially for identifying passionate niche ideas and truly novel innovations where category norms don’t exist. Innovative new techniques will also be presented which optimize messaging, illuminate competitive advantage and yield more actionable insight from concept testing, as illustrated by several examples benefiting from the approach. [read more]

Wednesday, Feb. 24 | 11:30 a.m. – 12:00 p.m. | Room 5

Acupoll's qual-quant ipad system featured in quirk's November 2014 issue

   

Greenbook Webinar – New iPad Qual/Quant Methodology Propels Innovation Success

 

Request access to the webinar via our Contact form. The webinar introduces the new AcuPOLL Live Qual/Quant iPad system, a unique technology for moderated group qual/quant evaluation that helps you develop stronger initiatives of all types: concepts, multi-platform marketing campaigns, products, packages, and displays.   

 

AcuPOLL Live! with Predictive Qualitative™: Stronger Campaigns, Faster

ARF AcuPOLL was invited by the ARF to present our new methodology during Creative Week.  This 40-minute webinar identifies an important gap in the advertising development process and how to address it to develop stronger marketing campaigns, faster.


Camaraderie Drives Local Success

As featured in
P&G alumni

How Consumers View the Supplements Category

As featured in
MMR logo

Why ex-P&G marketer bought a MR agency

As featured in Research Business Daily Report

The Beauty Consumer

As featured in Chain Drug Review

Packaged-Goods Testing Gets a Makeover

As featured in
Ad Age Logo

AcuPoll Acquired by Ex-P&G Exec

As featured in
MMR logo

CinCinnati Entrepreneur Buys Market Research Firm AcuPOLL

As featured in
Soapbox Logo

Former P&G Marketer Buys AcuPOLL

As featured in
Mr Web Logo

Ex-P&G Man Goldstein Buys AcuPOLL

As featured in
Research Today Logo

 

Small Business Funding: Where to Go When the Bank Says No

As featured in
Forbes logo

Leave the Company, But Stay in Touch

As featured in
Wall Street Journal Logo

New AcuPOLL owner puts firm's own tolls to test

As featured in
Business Courrier


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