AcuPOLL30+ Iterative Optimization
Only AcuPOLL30+ Sessions with Predictive Qualitative™ can take 30+ consumers and give you the confidence of quant, with the human engagement of qual – instantly.
AcuPOLL30+ Sessions uniquely empower confident and insightful marketing decisions. AcuPOLL30+ utilizes fewer consumers than our standard Central Location Test for faster, more dynamic sessions. It’s powerful optimization for any marketing initiative:
Leveraging the same general approach as AcuPOLL Live Sessions, 2-3 AcuPOLL30+ Sessions with Predictive Qualitative are usually conducted iteratively to allow you to progressively improve your ideas between (or even during) sessions.
AcuPOLL30+ Sessions provide more reliable, predictive data than what's available from focus groups – and unlike focus groups, you’ll always know what every respondent in the room thinks (even about the qualitative comments). And unlike online studies, AcuPOLL30+ Sessions provide live qualitative input for understanding the why’s – in real time – and the opportunity to test far more stimuli and/or stimuli that couldn’t be represented well online. Plus, with AcuPOLL30+ Sessions you can achieve greater base sizes and predictive insight in far less time than focus groups.
More Reliable Respondents
- Projectable base sizes
- "Normal consumers" (random-digit dialed) – not recruited from panel
More Flexibility for Stimuli
- Test multiple strategies, ideas, ads, and/or executional elements in one quantitative test
Instant Qualitative without Group Effects
- Hear directly from consumers in-person
- Probe in real time as questions arise
- Get clarity on how every participant thinks/feels, anonymously, using the iPad or keypad system –
no guessing how other respondents feel or being led astray by random comments
The Confidence of Quantitative
- Reliable, predictive data
- Ability to cross-tabulate segments
- Standardized measures with norms
- Full custom flexibility
Click here to see our results!