AcuPOLL Advisory Board

Larry MockLarry Mock

Former Procter & Gamble Global Market Research Officer

Larry is a 23-year veteran of Procter & Gamble market research.  Throughout his P&G career, Larry worked in all product categories, as well as media/advertising research and research operations that included assignments in Latin America and Europe.  This culminated in becoming Global Vice President overseeing P&G’s entire market research operation, one of the largest in the world.  After leaving P&G in 2000, Larry led the global research trade association CMOR (Council for Marketing & Opinion Research) and served in leadership positions for TNS and StrataMark Dynamic Solutions.  In parallel with his market research career, Larry was involved with education:  teaching at the university level, strategic support for Cincinnati public education, private high school teaching, coaching and Board roles, and advisory board roles for Masters of Market Research for the three largest programs in the U.S.  Larry is currently combining his business and education interests by serving as Head of School at Mount Notre Dame High School in Cincinnati.  Larry graduated from Xavier University with an M.B.A. in Marketing and a B.S. in Psychology.

Nancy FitzgeraldNancy Fitzgerald, Ph.D.

Seasoned Global Kraft/Quaker Oats Market Research Executive

For the last 20+ years, Nancy has been on the front lines of business teams to help determine the best course of action in advertising, branding, packaging design, and new product development.

Nancy has a Ph.D. in Human Development from The Pennsylvania State University, and completed 2 years of post-doctoral work at Northwestern University consulting and researching in the area of program evaluation.  She left academia for the business world, first working at the Quaker Oats Company, and then Kraft Foods and Mondelez (?) until 2012.

Nancy has spent the past 6 years traveling the globe, introducing Starbucks to grocery retail in Europe and Japan, revising multi-country brand advertising for Oreo, Philadelphia Cream Cheese, and Tang, and developing and launching new products in Brazil.

Nancy currently splits her time between the Chicago area and Phoenix, AZ.

Chuck Lieppe

Former Chief Executive for several companies and Senior Executive at Procter & Gamble

Chuck is a seasoned chief executive who has led multi-billion-dollar marketing-driven public and private businesses, including Nabisco International (food products), Berol Corporation (LBO of writing instruments manufacturer), DBT Online Inc. (NYSE-traded online information company), and WestPoint Pepperell (consumer and commercial bed and bath products). 
Earlier, Chuck spent 21 years with Procter & Gamble; and, after progressing through positions of increasing responsibilities, he was named head of P&G’s health care divisions, where he established and built P&G’s over-the-counter and prescription drug business through internal development and acquisition.  Chuck chairs or sits on the Boards of several companies.  Chuck graduated from Columbia University with an M.B.A. in Marketing and Finance and an A.B. in English. 

Bob GilbreathBob Gilbreath

Digital Marketing Executive, Entrepreneur, and Author

Bob Gilbreath is Co-Founder and President of Ahalogy, a Pinterest marketing optimization company.  He is the author of the award-winning book The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill 2009).  Bob founded Ahalogy after selling his digital agency, Bridge Worldwide, to WPP.  Bob helped Bridge grow from a few dozen employees and evolve to become Possible Worldwide, one of the largest global digital agencies with more than 1,000 employees in 20 cities.  He became Possible Worldwide’s first Chief Strategy Officer and went on to lead global projects for companies such as Johnson & Johnson, Samsung, Danone, and MasterCard.  Bob began his marketing career at Procter & Gamble, where he led a dramatic turnaround of the Mr. Clean brand through several new product innovations, including Mr. Clean Magic Eraser.  Bob received his M.B.A. in marketing from the NYU/Stern School of Business and his B.A. in Economics from Duke University.

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