Analytical Capabilities

AcuPOLL has a wide array of analytic capabilities to get maximum learning and insight from your research, including both claimed and derived insight.  Our analytics teams can conduct a wide variety of analyses, including but not limited to:

  • AcuTEXT highlighting (text and visuals) and driver analysis
  • Source of Trial Analysis
  • Source of Volume Analysis
  • Bradley-Terry Forced Choice
  • van Westendorp Price Sensitivity and Price Laddering Analysis
  • TURF and KYST Analyses
  • Kano Analysis of Derived Importance
  • Correlation, Factor, and Multivariate Regression Analysis
  • CHAID Analysis
  • Perceptual Mapping, Correspondence Mapping, Discriminant Mapping
  • Segmentation & Cluster Analysis
  • Latent Class Modeling
  • Advanced mapping and visualization techniques