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Bylined Articles | In the News | Press Releases

Bylined Articles

Mind the Gap
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Nobody Reads a Concept
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Improving In-Store Branding Power
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Research: You Owe It to Your Bottom Line
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Metrics Matter
By Jack Gordon, CEO, AcuPOLL Research, Inc.
How Consumer Insight Makes or Breaks a New Brand
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Emotional Connection Key to Advertising Success in Banking Industry
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Is it the Decline of Brands – Or of Branding
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Sponsorship: Through the Eyes of an “Outlaw”
By George Brown, AcuPOLL Research, Inc.
Packaging: Every Day Advertising of the Insight
By Jack Gordon, CEO, AcuPOLL Research, Inc.
Branding Research and Bottom Line Responsibility
By Jack Gordon, CEO, AcuPOLL Research, Inc.
What All Brands, CEOs Must Know About Developing Great New Products
By Jack Gordon and Bill Vernick, AcuPOLL Research, Inc.
Creating an Emotional Connection is Key to Building Telecommunication Brands Through Advertising – Sprint vs. T-Mobile
By Jack Gordon, CEO, AcuPOLL Research, Inc.

 

In the News


Preserving New Product Efforts

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As Featured in:
the Advertiser


Improving In-Store Branding Power
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As Featured in:
the Advertiser


Emotional Connection Key to Advertising Success in Banking Industry
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As Featured in:
Employment Crossing


AcuPOLL CEO Jack Gordon takes the pulse of American consumers for his corporate giant clients.
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As Featured in:
Smart Business



AcuPOLL, Eureka! Ranch Team to Invent Big Ideas

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As Featured in:
ADVFN



Up to 95 Percent of New Product Introductions Fail: AcuPOLL

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As Featured in:
Product Launch



It's a Small World After All
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As Featured in:
Product Launch


How Consumer Insight Makes or Breaks a New Brand
Read More »

As Featured in:
the Wise Marketer


Research: You Owe It to Your Bottom Line
Read More »

As Featured in:
Chief Marketer

 

Press Releases

02/05/09

Leading Consumer New Product Testing Firm Launches Single Phase, Comprehensive Test for New Product Introduction Elements

08/06/07

Testing of Idea Starters Helps Brand Executives Screen More Ideas Faster, Cheaper
05/29/07

Top Brand and Market Research Firm Launches Hispanic Consumer Testing Service

05/09/07

New Program Helps Brand Executives Bring Better Ideas to Market

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