Powerful marketing campaigns are vital to growing world-class brands. But developing a campaign successfully across platforms – traditional media, digital, social, in-store, PR – is more challenging than ever.
There are many varieties of Insight Research to generate inspiration at the beginning of campaign development, and several options for Validation Research at the end. Yet there are precious few methodologies for providing input on the best directions and improvement opportunities in the middle of Campaign Development, where more Predictive Qualitative™ input can help campaigns soar. ..