New Insights

Anatomy of an Effective Marketing Message: 3 Key Concept Components to Capture the Minds or Hearts of Your Customers

Here’s a novel business plan. Develop a great product or service. Leverage technology, lower costs, and offer great value. Then, just when you have something that customers relish, do what many good businesses do: describe it in a way that sounds like everything else, or even worse… don’t offer a message at all. Sound crazy? Well, many of the businesses we see miss one or more of the 3 key elements that make a marketing message effective. ..


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