New Insights

Nobody Reads A Concept: Packaging Must Sell Your Idea!

Ever wonder why so many new products fail after so much effort getting the concept exactly right, and pairing it with a great product?  While some failures can be traced to missed consumer concerns or business plan flaws, many simply result from poor marketing execution, such as failing to effectively communicate the concept.  It does not matter how good a concept is if the consumer never gets it; nobody reads a concept before making a purchase decision!  ..

12 Ways To Boost Perceived Value Without Sacrificing Profit

Recession.  A jobless recovery.  Consumer fears stoked with every bank announcement. 
No matter how much you spend in marketing, the news networks will out-GRP your glitziest appeals to spend with recommendations to consumers to belt-tighten.  So how do you position your brand to “win” with cost-conscious consumers, without lowering your price?  
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