Master Database Methodology

AcuPOLL boasts one of the largest, most diverse and comprehensive innovation databases in the world!

The AcuPOLL Master Database features nearly 50,000 concepts, advertisements, packages, and products, supplying in-depth norms to provide greater insight on the strength of your initiatives.

Our database is stratified by country and methodology (e.g. online vs. live, monadic vs. sequential monadic) – and by type of research – and includes more diversity in industry and size of company than many of our competitors.

While we can leverage the entire database for learning, we keep up with the most current consumer performance and value mindset by focusing on the most recent rolling time period – often as little as 18 months.

We target several hundred comparative database examples in each test comparison to ensure we have the most stable normative base available.