Advertising & Messaging Optimizer | Promotion Optimizer | Design & Packaging Optimizer | eFactor®

AcuPOLL provides a holistic approach to advertising and messaging research.  In addition to normative measures, AcuPOLL also provides an analysis of the emotional and equity impacts of your Brand’s communication.

AcuPOLL’s unique qual/quant methodology goes beyond the simple “Go/No-Go” decision of normal screening methodologies to provide strategic diagnostic insight and direction.

• AcuPOLL gathers attitudinal and behavioral data that will be used to segment consumer interest in the stimuli directions.
• AcuPOLL gathers consumer ratings up-front on a series of equity attributes to capture current equity levels of the brand, then compares these to ratings taken after advertising exposure to determine how well communications fit with and/or improve the character/equity of the Brand.
• AcuPOLL’s proprietary Unarticulated Emotional Elicitation exercise utilizing eFactor® is designed to delve into the initial and deeper emotional connections consumers make with your advertising or messaging.

Each advertisement can be evaluated for the following measures:

Does your Ad motivate consumers?

Is your Ad distinctive?

Does your Ad appeal to consumers?

Does your Ad fit with your Brand?

Does your Ad create negative or positive feelings about your Brand?

What are the profiles of consumers most interested in your Ad?

Why do consumers like your Ad?

Why do consumers dislike your Ad?

What is the emotional appeal of your Ad, and to what extent is it creating an emotional
attachment among consumers?