AcuPOLL has not only tested more concepts and positionings over the last 16 years than anyone else, but we have also tested more poorly communicated ideas than anyone.

So, in addition to reviewing your ideas to help them better communicate your ideas, we offer a writing service to help you develop those ideas, either from scratch, or by re-writing them if your first attempt failed to excite consumers.

• The Concept Shop combines the skills of writers who have created, written, refined and optimized more than 20,000 concepts for new products, services, positionings, and marketing strategies for scores of Fortune 500 clients. 
• The Concept Shop can write great concepts from scratch - you hand off the fuzziest of ideas, and we’ll bring them into sharp focus with a clear benefit, reason to believe, and dramatic point of difference. 
• The Concept Shop can also help you bring concepts back from the dead - we know how to dig out the uniqueness of your idea – the Key Consumer Insight – and make sure it shines for consumers to see. 
• Our strength is in writing concepts that are simple and direct, using consumer-friendly language that clearly communicates both the Insight and the benefit.
• Concepts are also edited by our staff at AcuPOLL, who have tested over 35,000 concepts and positionings worldwide over the last 16 years.

Each written concept will include:

A clear communication of your idea’s point-of-difference.

Our assurance that your idea’s insight is the hero of the concept.

A statement of the benefit in an easy-to-understand and forceful way.

The presentation of a credible reason-why your idea works well or tastes good.

A detail of varieties and pricing so consumers can evaluate the value.

An explanation to consumers of how it works, what it tastes like, or other appropriate details important in communicating your idea.

AcuPULSE^TM a concept evaluation tool, that provides a brief overview of an idea's potential, can also be used at this very early stage to determine which concepts to move forward to full concept testing.