Concept & Positioning Optimizer | Reality Check® Volumetrics | Iterative Product Testing

AcuPOLL goes beyond “Go/No-Go” of concept testing by providing more than just data tables and rank order.

We make recommendations on how to strengthen and improve the ideas to be tested.

• AcuPOLL has tested over 35,000 concepts and positionings worldwide over the last 16 years.
• AcuPOLL provides truly predictive results, helping clients actually develop stronger ideas.
• Upfront, we put our experience to work by providing feedback on concepts prior to testing.

Each concept can be evaluated for the following measures:

Are consumers interested in trying your concept?

Do consumers believe your concept is unique?

Do consumers believe your concept is a good value for them?

How often will consumers use your product?

Do consumers believe that your concept will out-perform similar products that are on the market?

What do consumers like about your concept?

What do consumers dislike about your concept?

What are the profiles of consumers who most like your concept?

Do consumers think your product will be more convenient or easier to use than
what they are currently using or doing?

Do consumers believe your concept fits with your Brand?

How do the key equity elements of this concept fit with your Brand's profile, and with that of your competitors? (ValueMAP^® analysis graphically depicts this.)