Insight Generator | Insight Identification | AcuPoll® Brand MRI

The best way to create new products is by first identifying a consumer desire and then delivering a promise (Concept) that fulfills that desire.  The consumer desire is called an Insight, and finding a Key Consumer Insight is the best way to jump-start your new product, advertising, packaging or promotion efforts.

There are many ways companies try to find Key Consumer Insights.  Some are relatively inefficient, such as focus groups; others are expensive, such as Ethnographics.  AcuPOLL offers a focused, efficient, and cost effective way to find Key Consumer Insights in your categories.

• Our Client Insight Generator concentrates on making your managers think like consumers to help them to look at their category in a new and different way. This can be run at your headquarters in a conference room, and can provide key directions for Consumer Insight generation.
• Our Consumer Insight Generator can also be run in focus group facilities, or in consumers’ homes, but utilizes exercises instead of simple questioning to identify unfulfilled consumer desires.
• These exercises are specifically designed for your category and to get consumers to identify what’s missing from current products in the category. 
• The Insight Generator can be personalized to identify new product Insights, advertising or messaging Insights, packaging Insights, or promotional Insights in your category. 

Insight Generator can help you find:

New product Insights based on rational or emotional issues.

Advertising or messaging Insights to help jump-start your product or service with a new campaign.

Packaging Insights to help set your packaging apart from the competition and communicate key points that will help sell to consumers.

Promotion Insights to help you break through the clutter with a value proposition consumers are really interested in.