Iterative Product Testing

Brand executives often identify more ideas than they can afford to test as full blown concepts. The problem, often times, is deciding which ideas to finish as concepts and which to kill off without giving consumers the chance to vote. To that end, AcuPOLL Research has introduced Germinator, a new service that takes simple ideas (Seedlings) offering little more than an Insight and a Benefit Statement and helps you understand if consumers want you to move them forward - or not.

At the pre-concept level, the primary importance for testing is to prioritize the ideas for further development. Marketers need to know which ones to stop working on, and which ones to fast-track – that is what Germinator has been designed to help them with. AcuPOLL’s Germinator can screen starter ideas for as little as $1,000 per Seedling, depending on the recruit and the number tested.

Germinator is designed to provide a Final Report within 48 hours of the end of data collection. These Seedlings should include the basic Insight that generated company interest in the idea in the first place, a clear statement of the benefit and a point-of-difference versus current products. If consumers don’t understand the benefits, or there is not a clear point of distinction, the Seedling is likely to fail.

Germinator will provide you with a rank order of your Seedlings, in addition to answering:

Is the Insight relevant to the consumer?

Does the Insight ring true with the consumer?

Is the Insight interesting to the consumer?

Is the Insight new and unique?

Does the Insight clearly suggest an unfulfilled consumer desire for the way things might be?

Does the benefit generate interest among consumers?

Does the Seedling fit with your Brand?