Product Optimizer | Reality Check® Volumetrics | Iterative Product Testing | Design & Style Testing

AcuPOLL Product/Taste Testing provides you with the fastest, most flexible and most cost-efficient approach to testing new food and non-food products earlier in the development process.

• Consumers will rate your concept prior to trying your product, enabling AcuPOLL to provide you with an Expected vs. Actual analysis (concept fulfillment).
• Depending on how consumers need to interact with your product, AcuPOLL can conduct an in-person product test or an at-home product test.

Each product evaluation can help you answer the following:

Does the product fulfill the expectations set by the concept?

What mix of varieties will reach the most consumers?

What type of repeat purchase can I expect?

Is this a good fit with the Brand?

How well does the positioning work with the product?

How does the product taste versus what the consumer expected?

How does this product compare with what is currently available in the marketplace?