Q: How is AcuPOLL different from other research suppliers?
- AcuPOLL doesn't simply test stimuli and provide tables of data. We invest our time and energy to ensure your materials are not just screened properly, but get additional guidance that can help strengthen them.
- We carefully review and provide advice PRIOR to testing to increase the return on your research investment. After data is collected, we perform a thorough analysis of results compared to our proven, large databases and then provide you with clear, actionable recommendations.
- This full-service attention is what makes working with AcuPOLL different than other high-volume research suppliers.
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Q: How is AcuPOLL validated?
- Acupoll Overall Grades are validated against actual year one in-market trial as reported by the IRI. With an adjustment for varying awareness levels, AcuPOLL Overall Grades consistently generate a statistically significant correlation with marketplace trial.
- On-going client experience measuring AcuPOLL results to other test methodologies and actual marketplace results indicates consistent, predictive results.
- An independent study conducted at the University of Oregon indicates AcuPOLL Overall Grades closely parallel marketplace trial results. (Read the full validation study here.)
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Q: How does AcuPOLL's Internet testing differ from others?
AcuPOLL's Internet testing is different (and better) for three reasons:
- It is built from a platform of predictiveness. AcuPOLL's concept testing methodology has been validated (in-market by clients and via independent sources) to be predictive of marketplace trial.
- We take a Total Brand Building approach to every issue. We don't just work with "Go/No-Go" normative measures. We help clients assess equity impact, emotional connectiveness, and share of trial among other issues.
- We include a proprietary eFactor® (Unarticulated Emotional Elicitation) analysis in all our Ad testing, Package Design testing, and Equity testing studies. This analysis enables us to help clients understand both the initial and the deeper emotional connections established via marketing efforts.
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Q: What do you mean by the statement, "You provide real business answers?" How is that different from other research suppliers?
- Every AcuPOLL Final Report is written by a seasoned line-marketing professional and a statistician.
- This combination provides strategic perspective that is uncommon in the research industry.
- AcuPOLL Final Reports feature business recommendations - what we believe, based on our analysis of the data and our marketing experiences, a client should or should not do.
- Most other research companies tend to present data in a variety of forms and share key findings. We use data to support our recommendations.
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Q: What does an AcuPOLL Session look like?
- While AcuPOLL collects data in several ways, AcuPOLL's unique Central Location Testing approach is truly a "Research Experience."
- Once you witness the power of combining the certainty of quantitative research with the depth of qualitative learning in a single session, it will be clear how this method can help you make confident business decisions faster.
- AcuPOLL sessions are powered by AcuPOLL's patented Instant Response 11-point Keypad to provide unparalleled predictability of in-market behavior.
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Q: How is AcuPOLL's Ad Optimizer™ superior to other current methodologies?
AcuPOLL's Ad Optimizer™ methodology is different and better than other ad testing methodologies because it goes beyond the "Go/No-Go" to help develop stronger creative. We help you understand the short-term as well as the long-term equity building and emotional connections made by advertising.
Our proprietary eFactor® (Unarticulated Emotional Elicitation) analysis is built from the teachings of Robert Plutchik, a renowned Social Psychologist. Plutchik believed there are eight core emotions to every consumer experience. We have used his teachings as the foundation for understanding the short and long-term emotional connections made with advertising.
With AcuPOLL, we don't just report numbers; we help you by identifying the changes needed (if any) to build more motivating, equity-building, and emotionally connective creative.
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Q: Does AcuPOLL offer a viable alternative to competitive volume testing methodologies?
AcuPOLL offers two viable volumetric products:
- Reality Check® Venture Forecasting provides a rough idea of the volume level a concept can attain on a going basis. It roughly represents a month 7 thru 18 volume level. It is best used to determine which of a number of ideas should be moved forward, or if one idea can deliver the volume necessary to justify continued development on the product or investment.
Reality Check® Year 1 Volume Forecasting provides a look at the first year's expected volume and can be obtained from either a pure concept test or a concept in use (product) test. This model requires specific marketing plan inputs and is built from monthly distribution and awareness growth estimates (from the client), as well as repeat assumptions.
- Unlike many competitive models, Reality Check incorporates consumer ratings for uniqueness, as well as purchase probability, to more fully capture the importance of uniqueness to new product success. New products lacking new or different benefits for the category often must compensate with pricing or heavier marketing spending to gain acceptable trial levels, yet many models totally ignore this reality.
- Reality Check is designed to minimize the uncertainties of volumetric screening. In place of the traditional "point estimate" of volume, Reality Check presents a complete analysis of the probability of reaching your objectives. This is achieved via a "range estimate," calculated utilizing an iterative Fourt-Woodlock simulation with "real world" probability curves used for secondary inputs. This model evaluates roughly 10,000 possible scenarios to provide the highest, lowest, and most likely volume estimates.
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