ForeSIGHT™ Going-Year Volume Estimates
ForeSIGHT provides a low-cost diagnostic volume forecast that enables companies to size up opportunities and prioritize innovation resources.
Analysis leverages the Fourt-Woodlock trial-repeat model that is widely used
in the industry.
Recognizing that forecast inaccuracy is often driven by overzealous assumptions about the speed of distribution and awareness build, our snapshot estimates potential volume once distribution and awareness have leveled off.
We work collaboratively with clients to determine assumptions, check for reasonableness, and illuminate the key drivers of volumetric success.
In addition to concepts, we can test the product, packaging, and advertising for greater accuracy and incorporate the learning into a refined forecast.
In all instances for which we have data comparing ForeSIGHT results with those from other vastly more expensive models, the differences in volume estimates are <10%.