AcuPOLL offers two methods of data collection:

Central Location Testing (CLT):  CLT offers the benefit of testing concepts quickly, with real time results of multiple “Touch-points” tested.  Consumers directly input their responses via keypads into the AcuPOLL system, leading to “honest responses” and a virtual absence of “refused” responses, while also minimizing data collection error.  Designed for developmental learning, consumers participate in Qual/Quant questioning at the end of each session, providing feedback on ideas, which are then tested among the total sample to assess the level of agreement/disagreement among all consumers.

Internet Testing:  This analysis uses the same proven approach as the AcuPOLL CLT; however, AcuPOLL uses an Internet-only normative database.  The analysis DOES NOT use adjustment factors to attempt to line up with off-line results. AcuPOLL screens out six-month category past participation—there is no incentive to overuse consumers since we do not own the database.  The Internet allows access to essentially any respondent target, even children younger than 18 years of age (through parents when desired).  The Internet also provides the benefits of a larger nationally representative sample, lowering the cost per interview.

AcuPOLL uses an 11-point equal interval scale, which can be 3x more discriminating than a 5-point scale, and thus can use smaller base sizes to discriminate between concepts. It also allows for statistical correlations between respondents' attitudes and category behavior with how they rate ideas.

AcuPOLL tests at every consumer touchpoint from:  Insights – Concepts – Products – Advertising – Packaging – Promotions.

Typical one-country project turnaround is three weeks from “go” to Final Report, with Toplines on the data at about the two-week mark.  Multi-country studies usually add about one week onto that timing.

We have extensive experience (over 30 countries) in Europe, Asia, South America, Mexico, Central America and the U.S., taking a consistent research approach that allows for global comparison of data. Latin Pulse, a division of AcuPOLL specializing in Spanish language testing in the US, recently launched Less-Acculturated online testing.

Because of the custom nature of our clients’ research needs, we have developed proprietary tools such as:  eFactor® - quantifies the emotional link between brand and consumer; Insight Generator – takes the “luck” out of finding Insights; Pricing Optimization - helps identify the optimal price and range for ideas without pricing; Variety Optimization – identifies the best varieties by minimizing consumer overlap appeal. AcuPULSE^TM - a concept evaluation tool, that provides a brief overview of an idea's potential, can also be used at this very early stage to determine which concepts to move forward to full concept testing.:ValueMAP^®- a graphic depiction of where your brand falls in relation to your competitors on key equity attributes

AcuPOLL has tested over 40,000 concepts/positionings in the last 20 years.