AcuPOLL Precision Research
AcuPOLL® Germinator: Giving Brand Managers
The Ability to Identify Seedlings for Growth

A White Paper by AcuPOLL CEO Jack Gordon

Abstract: Understanding and utilizing a new marketing and branding business process designed for the specific purpose of helping brand executives obtain clear direction on which new ideas and concepts to move forward and with to identify those with the most likely chances for consumer success.

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CEO Jack Gordon

Watch AcuPOLL CEO Jack Gordon discuss the major benefit of the Germinator,a new service that takes simple ideas and helps you understand if consumers want you to move them forward - or not.

The primary importance for testing is to prioritize the ideas for further development. Marketers need to know which ones to stop working on, and which ones to fast-track – that is what Germinator has been designed to help them with.

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Allowing Brand Managers

What the Germinator Allows
Brand Managers to Do

Failing to Test Cut-Through Ideas

Failing to Test
Cut-Through Ideas