FAST TRACK

More Insightful Concept Test Results — in a Week or Less — Without Losing the Expert Guidance, Study Flexibility, Quality Controls, or Having to Do the Work Yourself!

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TRANSCEND

  • ACUPOLL Concept FastTrack™ Dashboards provide more powerful insights, evaluating your ideas for today’s primary growth strategies—ones that traditional concept tests struggle with. Plus, FastTrack Dashboards provide the best balance of agility, efficiency, quality, and customization to win in today’s fragmented, highly competitive markets.

STATUS QUO

  • While the world has gotten much more complicated, many concept testing approaches have regressed—becoming more basic, standardized/one-size-fits-all, and hands-off than ever—as if the world still has only brick-and-mortar retailers, four TV networks, and big brands that market to mass targets and can win on basic category benefits.

USE CASES

  • For clients who need speed—but more customization than typical DIY tools—we will personalize a solution that balances your timing and learning needs.

  • A standardized approach with streamlined questionnaire and data summary, FastTrack provides concept, positioning, packaging, and advertising results in as little as 4 business days (for up to 5 concepts, with high incidence and standard features).

ADVANTAGES

Versus Full-Service Competitors

  • Better evaluation of today’s 3 Key Growth Strategies (specialization, premiumization, and disruption)

  • More insight on competitive advantages/weaknesses

  • More insight on the sound-bites that win on Impulse in a short media-burst world

Versus DIY — same advantages, plus adds:

  • Database Norms / Better evaluation

  • Senior researcher oversight and guidance

  • Critical data quality steps to eliminate inattentive, bot, faker, and fraudulent respondents

Versus Pre-Packaged Solutions — adds:

  • Greater flexibility for fielding needs such as recruiting over-quotas

  • More opportunity to customize/add questions (nothing “in-stone”)

FEATURES

Standard

  • MarketDatabase™ Results by Segment
    (Total + focused comparison to 4 segments, up to 12 selectable)

  • Benefit Advantages/Weaknesses — Same list/all concepts

  • Open-End Themes and Verbatims

  • Custom Recruits/Simple Over-quotas, Basic Programming

Additional Options (adds $/extra day)

  • Coded Open-Ends ($)/ACUTEXT™ ($)

  • Impulse Cell ($)

  • Core Motivations

  • Message Distillery™ ($)

  • TURF ($)

  • SOTA/Incrementality ($)

  • Wins for Retailers

  • Concept Acceptor Profiles

Dashboard Features

  • Select-a-Segment

  • Create/Export Custom Slide Decks

  • Cross-tab Tool