FAST TRACK
More Insightful Concept Test Results — in a Week or Less!
WITHOUT LOSING EXPERT GUIDANCE, STUDY FLEXIBILITY, QUALITY CONTROLS, OR HAVING TO DO THE WORK YOURSELF!
ACUPOLL Concept FastTrack™ Dashboards provide more powerful insights, evaluating your ideas for today’s primary growth strategies—ones that traditional concept tests struggle with. Plus, FastTrack Dashboards provide the best balance of agility, efficiency, quality, and customization to win in today’s fragmented, highly competitive markets.
TRANSCEND
While the world has gotten much more complicated, many concept testing approaches have regressed—becoming more basic, standardized/one-size-fits-all, and hands-off than ever—as if the world still has only brick-and-mortar retailers, four TV networks, and big brands that market to mass targets and can win on basic category benefits.
STATUS QUO
For clients who need speed—but more customization than typical DIY tools—we will personalize a solution that balances your timing and learning needs.
A standardized approach with streamlined questionnaire and data summary, FastTrack provides concept, positioning, packaging, and advertising results in as little as 4 business days (for up to 5 concepts, with high incidence and standard features).
USE CASES
Versus Full-Service Competitors
Better evaluation of today’s 3 Key Growth Strategies (specialization, premiumization, and disruption)
More insight on competitive advantages/weaknesses
More insight on the sound-bites that win on Impulse in a short media-burst world
Versus DIY — same advantages, plus adds:
Database Norms / Better evaluation
Senior researcher oversight and guidance
Critical data quality steps to eliminate inattentive, bot, faker, and fraudulent respondents
Versus Pre-Packaged Solutions — adds:
Greater flexibility for fielding needs such as recruiting over-quotas
More opportunity to customize/add questions (nothing “in-stone”)
ADVANTAGES
Standard
MarketDatabase™ Results by Segment
(Total + focused comparison to 4 segments, up to 12 selectable)Benefit Advantages/Weaknesses — Same list/all concepts
Open-End Themes and Verbatims
Custom Recruits/Simple Over-quotas, Basic Programming
Additional Options (adds $/extra day)
Coded Open-Ends ($)/ACUTEXT™ ($)
Impulse Cell ($)
Core Motivations
Message Distillery™ ($)
TURF ($)
SOTA/Incrementality ($)
Wins for Retailers
Concept Acceptor Profiles
Dashboard Features
Select-a-Segment
Create/Export Custom Slide Decks
Cross-tab Tool