acupoll FEATURED IN quirk's ask the expert

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BENEFITS OF ACUPOLL LIVE QUAL+QUANT RESEARCH – AS FEATURED IN RBDR

Check out Bob Lederer's interview with Jeff Goldstein, beginning at around 1:57 in the video below.

 
 

AD AGE FEATURES ACUPOLL'S QUAL+QUANT RESEARCH BEHIND BUTTERFINGER'S SUPER BOWL AD

Check out the recent article in Ad Age featuring our unique qual+quant research approach that, in one step, advanced early-stage creative ideas into a 2016 Super Bowl Ad for Nestlé Butterfinger:

 
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ALTERNATIVES AND ADVANCES IN CONCEPT TESTING

Category norms for concept evaluation have important limitations. This session will present an alternative normative methodology that offers numerous advantages, especially for identifying passionate niche ideas and truly novel innovations where category norms don’t exist. Innovative new techniques will also be presented which optimize messaging, illuminate competitive advantage and yield more actionable insight from concept testing, as illustrated by several examples benefiting from the approach.


PACKAGED-GOODS TESTING GETS A MAKEOVER

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LEAVE THE COMPANY, BUT STAY IN TOUCH

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NEW ACUPOLL OWNER PUTS FIRM'S OWN TOoLS TO TEST

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