Acupoll Live Online™ sessions help your team qualitatively explore, quantitatively assess, and rapidly advance your marketing ideas. Combining well-controlled quantitative evaluation with our unique Predictive Qualitative™ technique unleashes insight that neither typical quant nor qual alone can provide.

Here’s how it works:

• Consumers log-in from their homes at the same time we run the sessions, with team members watching remotely.

• The survey will include a mix of closed-ended questions (select one, select all that apply, ratings, etc.) and open-ended questions with typed responses like in a big simultaneous chat group.

• After open-ends, we can do quick consensus checks where respondents cycle through pairs of responses to indicate which they agree with more, and use our Predictive Qualitative™ technique to have everyone rate their level of agreement with selected responses/themes for even more confident learning.

Benefits of this approach include:

• More confident and predictive conclusions

• More Qualitative input, with all respondents responding at the same time

• Everyone rates their level of agreement with key qual comments to quantify the qual, eliminating group bias

• “On the fly” probing and questions, and iterative improvements in questions and stimuli

• An enormous amount of reliable learning in just two sessions