Last year, we unveiled Spark MCR's groundbreaking approach to more completely evaluate ideas than traditional surveys by capturing Impulse and Emotion, as well as conscious Reflection. Spark MCR is 2x more likely to capture consumers' "gut" reactions, and better discriminates across ideas to find the real winners. Now we're unveiling in-market results from a new study on Pinterest for a major retailer which demonstrates that Spark MCR results are significantly and more strongly correlated with higher online "engagement" and e-commerce sales than the traditional approach.
The only way to escape the "competitive herd" and grow is to differentiate, yet many clients struggle to create unique ideas that people actually want.
Here are 3 suggestions to ensure your innovation doesn't disappear in the crowd:
While researchers strive to discover new insights and help companies make better decisions, there's often a missing step in the development process – between the Insight Phase and Validation Research – that sub-optimizes major initiatives. The ACUPOLL Live Qual-Quant iPad system is a unique technology for moderated group qual/quant evaluation that helps you develop stronger initiatives, faster: concepts, products, multi-platform marketing campaigns, packages, and displays.
Everyone knows the questions are important – but so are the answers! In this head-to-head comparison, we assessed two research scales to see which performs better. Here are 4 quick topline results:
Powerful marketing campaigns are vital to growing world-class brands. But developing a campaign successfully across platforms – traditional media, digital, social, in-store, PR – is more challenging than ever.