Discover which ideas ignite complete customer passion!

Spark Multi-Cognition Research leverages the latest advances in cognitive science to provide more realistic System 1 & 2 evaluation of your ideas:


Spark MCR goes beyond the rational reflection of traditional surveys to capture natural impulses and feelings, while providing a more practical and appropriate solution than non-conscious methods for these types of stimuli:

Early-Stage Product Ideas • Positionings
Claims/Varieties/Flavors • Packages/Logos/Flags
Digital/Print Ads • Campaign Ideas