Recognizing that the world will be fundamentally changed following the COVID-19 pandemic, consumers share how their priorities and behaviors are shifting, as well as what they hope to see from companies as “the new normal” unfolds.
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In our 4th and 5th waves of COVID-19 research, we explored:
More reactions to the changes in consumers' lives
What's giving them pride and confidence admidst the crisis
Attitudes toward the sacrifices and restrictions they're being asked to make, and what it means for the future
How they want companies and retailers to respond to the crisis
As well as tracking changes in previous questions