Government restrictions have little to do with consumers’ decisions about getting back into public life – personal perceptions of safety are what matter. Two-thirds of those who have stopped shopping in stores, going to restaurants, etc., say they will wait until it feels safe to go back. Therefore, providing reassurance will be paramount to regaining business.
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In our 6th and 7th waves of COVID-19 research, we explored:
What, specifically, are the top 3 solutions most likely to make consumers feel safe?
Are people still willing to make sacrifices to help others, and how is that changing?
The dramatic shift we are seeing in consumers' priorities when buying products, right now!
As well as tracking changes in previous questions