Government restrictions have little to do with consumers’ decisions about getting back into public life – personal perceptions of safety are what matter. Therefore, providing reassurance will be paramount to regaining business.

Click "Read More" to download waves 6 & 7 of this research.

Recognizing that the world will be fundamentally changed following the COVID-19 pandemic, consumers share how their priorities and behaviors are shifting, as well as what they hope to see from companies as “the new normal” unfolds.

Click "Read More" to download waves 4 & 5 of this research.

Because the situation is rapidly evolving, we are updating our learning periodically to keep you informed on trends related to the COVID-19 pandemic and how it’s affecting behaviors of American consumers.

Click "Read More" to download wave 3 of this research.

And click here to read the feature news article on this report!

As the COVID-19 pandemic continues to spread, affecting daily life for virtually all Americans, ACUPOLL seeks to provide a window into the hearts, minds, and evolving behaviors of consumers by posing questions we haven’t seen anyone else ask about it.

Click "Read More" to download the first two waves of this research.