We take pride in our proactive leadership to devise personalized, out-of-the-box solutions:

  • More precise techniques for evaluating passionate niche launches — today’s growth engines

  • Evaluation of ideas in a more real-world context to pinpoint your best messages across both conscious and non-conscious criteria

  • Hybrid qual+quant sessions for more in-depth exploration and results in real time

  • Customizable tools to solve unique business challenges and answer your toughest questions

  • NAVIGATOR
    Our MarketDatabase™ Methodology fuels more precise evaluation of concepts, ads, packages, and more with greater focus by segment, more in-depth examination of competitive advantages, and more opportunities to optimize messaging.

  • SPARK MCR
    Leveraging cognitive science, we identify the strongest brand messages and new product ideas by measuring “gut reaction” Impulse as well as conscious Reflection – key pathways that drive consumer decisions.

  • ACUPOLL LIVE
    We pioneered group qual+quant more than 30 years ago. Our flexible, iPad-networked sessions enable dynamic in-person evaluation and rapid iteration of stimuli anywhere in the world. We also offer IDIs and Home Use Tests.

  • LIVE ONLINE & Live Online InFocus
    Combining the confidence of quant with the insight of qual in one step, our proprietary A.I.-powered platform for remote participation is the most agile and actionable qual+quant methodology in the research industry.

  • BRAND MRI
    Using our customized techniques and analytics to gain fundamental learning, from A&U to ongoing tracking to actionable segmentation, we solve key strategy and brand questions to help you succeed.

  • FAST TRACK
    When you need answers fast, this streamlined version of Navigator™ includes key measures, grades, and opportunities to customize, with results in about a week.

  • ACUPULSE
    Our omnibus survey can address virtually any simple business/brand questions (e.g. category preferences, stimuli reactions, attitudes and behaviors, etc.) — all for a surprisingly low cost.