PRESIDENT

Jeff acquired ACUPOLL in 2012, bringing a passion for innovation and client success. Striving to meet the demands of an ever-evolving market landscape, he works alongside the rest of the team developing innovative research techniques to give companies what they need to understand their customers and advance beyond competitors.

Show More

Jeff rose through Brand Management at Procter & Gamble in the ’80s and ’90s, working to boost market share for brands like Scope, Crest, and Pepto-Bismol. He continued to be a catalyst for strategic growth as President of Ingenuity Advisors, helping clients discover and pursue game-changing tactics. He also created and launched the +Repelle™ brand, which gained distribution in 18,000 stores, 43 press stories, and a major hair color brand trademark license.

Being President of ACUPOLL gives Jeff the opportunity to help even more companies improve their success rates in innovation and marketing. His expert leadership has helped several big brands achieve top launches and impressive wins.

VICE PRESIDENT, CLIENT BUSINESS DEVELOPMENT

Going far beyond the typical pitch, George is passionate about building client relationships to drive success. He channels his enthusiasm and vast experience into a total brand perspective, always mindful of equities, identity, and vision when designing custom research solutions to meet clients’ needs cost-efficiently.

Show More

He cut his teeth writing radio commercials and later honed his skills at Grey Advertising, creating national campaigns and marketing strategies for brands like Red Lobster, Nike, and several P&G properties. He learned early on that branding and promotion are not mutually exclusive — a key tenet in steering his clients toward strategic growth.

George is a trusted research partner committed to finding innovative ways of solving tough business challenges. Spearheading the design and execution of SPARK MCR® and several other capabilities, he continues to make considerable meaningful improvements to new product development and advertising initiatives‍.

SENIOR VICE PRESIDENT, ACCOUNT MANAGEMENT

Taking a proactive approach in developing custom research solutions, Ericca goes beyond client expectations to offer valuable insight and planning. Her extensive market knowledge and experience fostering relationships and building brands has been vital to the success of ACUPOLL and its clients for more than 25 years.

Show More

Ericca joined ACUPOLL in 1998 after being introduced to the company while working as a field supplier for the popular qual+quant Live Sessions. Taking on the role of Field Director, she became responsible for managing all aspects of those very sessions, often traveling as far as Russia and the Middle East to conduct in-person studies.

Due to tremendous growth and a greater need for online solutions, Ericca created the Account Management department she continues to lead in her current role as Senior VP. She has a strong passion for market research and drives client innovation with an eye on the “bigger picture” to help brands evolve while maintaining core equities.

VICE PRESIDENT, ACCOUNT MANAGEMENT & INNOVATION‍

Beth has excelled in multiple roles at ACUPOLL for more than 25 years, providing outstanding client support while guiding survey and concept development, creating new analytical techniques, and leading statistical analysis. Her expertise and passion for market research and brand-building are key drivers of our success.

Show More

As a veteran Account Manager, Beth knows how to cut through the clutter of data to make clear, insightful observations and recommendations to clients. As Director of Innovation, she strives to develop and improve new and better methodologies to foster strategic growth.

Beth is a creative, out-of-the-box thinker. Her ingenuity and ambition are vital to ACUPOLL’s success as a multi-faceted innovation partner for clients. She keeps a close eye on what’s new in the industry to ensure clients have access to the latest research tools. Significant contributions include the development of ACUTEXT™, SPARK MCR®, and Live Online.

‍ ‍

VICE PRESIDENT,
OPERATIONS & ANALYTICS

Elizabeth oversees all aspects of the Analytics department, including survey programming, data analysis and visualization, and continued development of the Live Online platform. Her team is vital to ensuring the precision, reliability, and clarity of the insights that drive ACUPOLL’s research outcomes.

Show More

Bringing valuable skills from her past experience in social science and public policy research, Elizabeth began her ACUPOLL career as a Research Analyst, where her curiosity, intelligence, and attention to detail showcased a much deeper expertise. Her dedication and collaborative leadership style quickly advanced her into roles of increasing responsibility, allowing her to lead the analytics team to new levels of performance and impact.

With an innate ability to bridge complex data and strategic decision-making, Elizabeth is key to optimizing processes and delivering the high-quality data solutions clients rely on. Her vision and initiative fortify the company’s commitment to excellence and innovation.

DIRECTOR,
FIELD SERVICES

Steve has been involved in virtually all aspects of market research for more than 35 years, from phone surveys to project management and beyond. He currently leads a team responsible for all field functions and continuously evaluates and improves vendor relationships to meet client needs as efficiently as possible.

Show More

Prior to joining the company in 2001, Steve served as Director of Client Services at Walker Research, where he was responsible for several million dollars in annual research revenue from a major CPG client.

In his initial role as Field Director for ACUPOLL, he managed all aspects of the in-person Live Sessions, subsequently leading the evolution into online testing. While learning everything he could about key competitors’ methods, he looked beyond basic techniques to confidently recreate the power of ACUPOLL’s validated in-person methodology. He continues to seek out tools and technologies to stay on the cutting edge of research, both online and offline.