The status quo — the most ominous place to do business today, or ever.

Whether an established brand or an upstart, you must change to survive. ACUPOLL has been leading disruption for over 30 years, with better methods that go beyond traditional research capabilities:

  • More precise techniques for evaluating passionate niche launches — today’s growth engines

  • Evaluation of ideas in a more real-world context to pinpoint your best messages across both conscious and non-conscious criteria

  • Hybrid qual+quant sessions for more in-depth exploration and results in real time

  • Customizable tools to solve unique business challenges and answer your toughest questions

ACUPOLL Live Online™ Sessions combined with our Global Navigator™ helped Abbott’s BinaxNOW at-home COVID-19 test reach #1 in the US, as the top non-food product launch of 2022, achieving more than $1B in sales — despite premium pricing!
Ask us how!

Myriad’s national survey for their annual GeneSight Mental Health Monitor reveals crucial insights about depression and anxiety.

And, as the 2024 Presidential Election draws near, the Special Election Series tracks how politics affect our mental well-being.

Ask to see these two sessions we presented along with T-Mobile at Quirk’s Chicago:

1. Fueling the 

T-Mobile Uncarrier Growth Story with System 1 Research

2. T-Mobile’s Magenta Status Program, Inspired by Revolutionary Qual+Quant Sessions

DATABASE-POWERED EVALUATION

Our MarketDatabase™ Methodology fuels more precise evaluation of concepts, ads, packages, and more with greater focus by segment, more in-depth examination of competitive advantages, and more opportunities to optimize messaging.

MULTI-COGNITION
RESEARCH

Leveraging cognitive science, we identify the strongest brand messages and new product ideas by measuring Impulse and Emotion, in addition to conscious Reflection – key pathways that drive consumer decisions.

HYBRID QUAL+QUANT SESSIONS

Combining the confidence of quant with the insight of qual in one step, our proprietary A.I.-powered platform for remote participation is the most agile and actionable qual+quant methodology in the research industry.

DEEPER
STRATEGY INSIGHT

Using our customized techniques and analytics to gain fundamental learning, from A&U to ongoing tracking to actionable segmentation, we solve key strategy and brand questions to help you succeed.

FAST, NORMATIVE
EVALUATION

When you need answers fast, this streamlined version of Navigator™ includes key measures, grades, opportunities to customize, and full-service support, with results in about a week.

SIMPLE ANSWER
IN 4 DAYS

Our omnibus survey can address ANY simple business/brand question – preferences, reactions, attitudes, etc. – all for a surprisingly low cost.

RAPID DEVELOPMENT SESSIONS

We pioneered group qual+quant more than 30 years ago. Our flexible, iPad-networked sessions enable in-person evaluation and rapid iteration of stimuli anywhere in the world.

PERSONALIZED
SOLUTIONS

We take pride in our proactive leadership to devise customized, out-of-the-box solutions for unusual or wicked-tough challenges – just ask us!

 

There is no standard research project.

We specialize in highly collaborative, personalized solutions that originate with your objectives.

We direct our minds, experience, and resources to your needs.

Our team is battle-tested on the most challenging studies: evaluating 120 concepts online in 8 countries and 5 languages; executing Rapid Development Sessions in demanding environments (China and Saudia Arabia); and helping a Top 3 Food Company put its best food forward in their Super Bowl campaign.

 
 

The people of ACUPOLL know why they’re here.

We exist to solve problems and navigate a rapidly changing world to help brands focus, grow, innovate, and renew. Essential strengths distinguish our company and people:

  • Absolute commitment to client success

  • Proactive leadership and recommendations

  • Surprising flexibility

  • Friendly, responsive, responsible partnership

  • Highly experienced client management team averaging 11+ years at the company (and even more industry-wide)