For more than 30 years, ACUPOLL has helped challenger and market-leading brands achieve better outcomes by elevating marketing and innovation strategy and execution. Our tools offer uniquely powerful enhancements versus standard industry approaches, as well as more precise understanding of target audiences and what motivates them. 

When you need to EVALUATE…

Seed Ideas, Concepts, Positionings, Packaging/Logos, Pricing, Products, Claims, Messaging, Advertising Campaigns, In-Home Product Use

SPARK MCR (Multi-Cognition Research)® Idea Screening

  • The more advanced way to understand what sparks consumers — hearts and minds — to buy

  • This screening tool helps identify your most powerful “ideas” — from product ideas to messages to flavors and visuals — on System 1 Impulse as well as traditional metrics

  • It offers norms and benchmarks, provides perspective across a broad array of segments/sub-groups, and is validated to be more predictive than Purchase Intent

NAVIGATOR™ Comprehensive Database Evaluation

  • Evaluation and optimization of your stimuli compared to our MarketDatabase™ norms

  • Provides greater understanding of today’s 3 key strategies of growth: specialization, premiumization, and disruption

  • Helped eleven Top 10 U.S. launches (three reaching $1+ Billion) with norms validated to marketplace success (higher trial, critical mass of trial, and longevity in-market)

  • Product testing includes central location, in-home use tests, monadic, sequential monadic, paired comparison, triangle tests, and claims support methodologies

(concepts, positionings, packages, ads, and products)

FastIQ™ — Fast Insight without DIY Tradeoffs

  • Faster, lower-cost, standardized versions of our Spark MCR System 1 Screening (8 useful tools) and Navigator Database Evaluation

  • Comprehensive, cost-efficient way to increase your Innovation IQ for breakthrough product ideas/features, messaging, concepts, positionings, and packaging

  • More complete evaluation, 2x more predictive learning, more dynamic learning via interactive dashboard, and more expert assistance — we do the work for you!

LIVE ONLINE™ Qual+Quant Rapid Idea Development

  • These virtual online sessions leverage our proprietary platform to provide more confident, clear, and valid insight via 1+ groups ranging from n=15 (more qual) to n=30–100+ (more quant)

  • 90-minute sessions provide more confident learnings from Predictive Qualitative™ and iterative learning through real-time on-the-fly probes

  • Anonymity provides greater honesty with NO group bias, while saving 80%–90% of the time it takes to do individual interviews

When you need to STRATEGIZE…

Category Learning, Attitudes, Behaviors, Brand Health/Tracking, Segmentation, Conjoint, Advanced Targeting, M&A Studies

LIVE ONLINE™ Qual+Quant Discovery Sessions

  • The same methodology and platform noted above, used to explore category, brand, targets, or particular customer issues in-depth, qualitatively and quantitatively

BRAND MRI™ Strategy Studies

  • Our flexible methodology toolbox covers everything from A&Us to Tracking, Targeting, Segmentation, Conjoint, and M&A Studies

  • We creatively blend the best techniques for your specific learning objectives

ACUPULSE™ Fast Facts

  • Agile answers via a short survey with n=500–1,000+ broad U.S. consumers, with results in a few days