Boost Your Innovation IQ in a Week or Less
Comprehensive Insight and Expertise Without Sacrifices
Breakthrough innovation requires mastering the complexities of the marketplace, but today’s “fast” concept tests often mean painful tradeoffs. They’re over-simplified, inflexible, or DIY options that are high on work and short on wisdom.
Concept FastIQ™ eliminates those tradeoffs. It’s a comprehensive, cost-efficient way to increase your Innovation IQ for breakthrough product ideas:
MORE COMPLETE LEARNING
Deeper, customizable evaluation by segment, benefit, and sound-bite, with strengths & gaps
MORE PREDICTIVE LEARNING
Powered by MarketDatabase™ norms, helping brands master today’s 3 key growth strategies
MORE EXPERT ASSISTANCE
Always-on guidance and quality controls that deliver higher-impact recommendations — while we do the work for you
MORE DYNAMIC LEARNING
Our interactive dashboard is simple, exportable, and presentation-ready
RESULTS IN A WEEK OR LESS*
Standard Features
MarketDatabase™ Normative Grades by Segment (Purchase Probability, Uniqueness, Value, Taste, Solves a Problem)
Agreement with Key Insights
Benefit Advantages/Weaknesses vs the Category (up to 6)
SmartIQ™ AI Open-End Likes/Dislikes (Themes & Verbatims)
Phrase Likes/Dislikes
Custom Recruits/Simple Over-Quotas, Basic Programming
Concept Acceptor Profiles
Key Deliverables in Dashboard**
Key Measure Comparisons Across Concepts
Concept Reactions By Segment
Efficacy Advantages/Disadvantages
Searchable SmartIQ™ Open-End AI Probes
*Timing for 1-5 concepts, high incidence, and standard features. Ask us about additional options and pricing.
**See a demo of our dashboard in action!