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CONCEPT FAST-IQ

Boost Your Innovation IQ in a Week or Less

Comprehensive Insight and Expertise Without Sacrifices

Breakthrough innovation requires mastering the complexities of the marketplace, but today’s “fast” concept tests often mean painful tradeoffs. They’re over-simplified, inflexible, or DIY options that are high on work and short on wisdom.

FastIQ™ eliminates those tradeoffs. It’s a comprehensive, cost-efficient way to increase your Innovation IQ for breakthrough product ideas:

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  • MORE COMPLETE LEARNING

    Deeper, customizable evaluation by segment, benefit, and sound-bite, with strengths & gaps

  • MORE PREDICTIVE LEARNING

    Powered by MarketDatabase™ norms, helping brands master today’s 3 key growth strategies

  • MORE EXPERT ASSISTANCE

    Always-on guidance and quality controls that deliver higher-impact recommendations — while we do the work for you

  • MORE DYNAMIC LEARNING

    Our interactive dashboard is simple, exportable, and presentation-ready

RESULTS IN A WEEK OR LESS*

Standard Features

  • MarketDatabase™ Normative Grades by Segment (Purchase Probability, Uniqueness, Value, Taste, Solves a Problem)

  • Agreement with Key Insights

  • Benefit Advantages/Weaknesses vs the Category (up to 6)

  • SmartIQ™ AI Open-End Likes/Dislikes (Themes & Verbatims)

  • Phrase Likes/Dislikes

  • Custom Recruits/Simple Over-Quotas, Basic Programming

  • Concept Acceptor Profiles

Key Deliverables in Dashboard

  • Key Measure Comparisons Across Concepts

  • Concept Reactions By Segment

  • Efficacy Advantages/Disadvantages

  • Searchable SmartIQ™ Open-End AI Probes

*Timing for 1-5 concepts, high incidence, and standard features. Ask us about additional options and pricing.

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VIEW OUR DASHBOARD DEMO