For more than 30 years, ACUPOLL has helped challenger and market-leading brands achieve better outcomes by elevating marketing and innovation strategy and execution. Our tools offer uniquely powerful enhancements versus standard industry approaches, as well as more precise understanding of target audiences and what motivates them. 

Ask us about the range of options from highly customized and involved strategic studies to fast and low-cost quick data checks or evaluations. 

FastIQ™ Tools — Eliminate DIY Tradeoffs

  • Faster, lower-cost, standardized versions of our custom evaluation methodologies described below (i.e. Spark MCR and Navigator)

  • Comprehensive, cost-efficient way to increase your Innovation IQ for breakthrough product ideas/features, messaging, and packaging

  • Critical insight and expertise, without DIY sacrifices

  • More complete evaluation, 2x more predictive learning, more dynamic learning via interactive dashboard, and more expert assistance — we do the work for you!

Seed Product Ideas

Core Brand Positionings

Optimal Concept Components

Marketing Messages

Packaging

Product Varieties/Flavors/Claims/Ingredients

SPARK MCR (Multi-Cognition Research)® Idea Screening

  • The more advanced, complete way to understand what motivates consumers to buy, measuring both Impulsive and Rational reactions

  • Combines System 1 and System 2 metrics to identify your most powerful ideas that will “hook and hold”

  • Validated to be 2x more predictive than Purchase Intent

  • Provides perspective across a broad array of segments/sub-groups

  • Norms and competitive benchmarks added for context

Seed Product Ideas

Insights/Benefits/RTBs

Names/Claims/Ingredients

Package Designs/Logos

Digital/Social/Print Ads

P.O.P. Materials

NAVIGATOR™ Comprehensive Evaluation & Optimization

  • MarketDatabase™ Methodology compares your stimuli to more recent, more robust, and more representative norms to pinpoint your chances of success across any demographic, behavioral, or attitudinal segment

  • Provides greater understanding of today’s 3 key strategies for growth: specialization, premiumization, and disruption

  • Identifies competitive advantages/disadvantages, benefit-by-benefit

  • A slew of diagnostic options add personalized insight for greater learning and value

  • Helped eleven clients with breakthrough innovations and Top 10 U.S. launches in recent years — three reaching $1+ Billion

Concepts

Positionings

Claim/Flavor Sorts

Conjoint/Pricing

Advertising

Packaging

Digital Apps

In-Home Product Use

LIVE ONLINE™ Qual+Quant Sessions

  • Proprietary AI-powered platform to deliver deeper qualitative insight and sharper decision-making — whether you're evaluating and refining ideas, exploring new territory, or diving into a key audience — these sessions combine the best of qual and quant to provide more confident, clear, and valid insight for rapid development and in-depth discovery

  • Completely anonymous — no mic, no camera, no exposure to others’ responses — eliminating 100% of group bias and up to 90% of the time required for in-depth interviews

  • Team watches in real-time to see instant results, by segment

  • Ability to probe “on the fly” for deeper understanding

  • Predictive Qualitative™ methodology quantifies the qualitative feedback

Concepts

Positionings

Advertising

Packaging

Category Understanding

Brand Deep-Dive

Customer Journey

Key Targets

BRAND MRI™ Customized Studies

  • Comprehensive strategic and analytical toolbox customized to your specific learning objectives and business needs

  • Flexible methodologies to cover everything from category/brand understanding, to A&Us, brand health/tracking, advanced targeting, segmentation, conjoint, M&A evaluations, and more

  • Bring clarity to issues you can’t see on the surface — go beyond past consumer opinions to solve important company strategy questions

Category/Brand Exploration / A&U

Tracking

Segmentation/Targeting

Brand Acquisition

ACUPULSE™ Fast Facts

  • Quick answers for simple questions, decisions, or marketing needs

  • Short omnibus surveys among n=500–1,000 Gen Pop consumers — readable for any subset — with results in just a few days

  • Check incidence, gather insights, and answer team or management questions quickly and efficiently

Binary Marketing/Innovation Choices

Messaging/PR Planning

Brand Equity/Competitive