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Free Report #7 – Psychological Insights into Consumers’ COVID Reactions

Waves 13–14 of our ongoing COVID tracking explore the underlying psychology of attitudes toward mask-wearing and other crisis-related behaviors, specifically:

  • The surprising threats that "mask avoiders" perceive as superseding their health concerns

  • A leading cognitive scientist's qual interviews yielding insights about emotionality, rational inconsistencies, and mental dichotomies

  • Statistical analysis identifying four COVID attitudinal factors – fear, self-assurance, trusting compliance, and skeptical non-compliance

  • Cognitive biases and System 1/System 2 conflicts

Click below to download the FREE report.