SPARK FAST-IQ
Double your confidence in new initiatives —with little to no impact on your timeline or budget!
Conventional idea screening is one-dimensional, relying on rational “System 2” reactions alone … yet consumers often make quick purchase decisions on “System 1” gut impulses. Failing to understand both can mean overlooking the strongest idea, or launching one that fails on a key dimension. SPARK FastIQ™ solves this challenge with several key advantages:
MORE COMPLETE EVALUATION
Measure Impulsive AND Rational Reactions, “Hook and Hold”
MORE PREDICTIVE LEARNING
2x as Predictive of Sales as Purchase Intent in Validation Studies
MORE DYNAMIC LEARNING
Easy-to-Use Interactive Dashboard and PowerPoint Deliverable
NORMS ADDED FOR CONTEXT
New Database Norms, Plus Competitive Impulse Benchmarks
Faster, Lower-Cost, Standardized Solutions to Optimize Your Innovation
Move fast — but not blind!
In today’s hyper-competitive marketplace, it’s critical to optimize every element of your marketing and innovation plans.
But sometimes you don’t need the full story, just the cliff notes…
We have a faster, more cost-efficient toolbox to help you optimize your launch to connect more completely with consumers.
8 SPARK FastIQ Screening Tools
Get Key Measures and Discussion for under $8,500 — in a few business days
Add Executive Summary and Recommendations for $1,000 (+2 days)*
*Assumes standard number of stimuli (5–15, varies by product/depth), n=200, 50%+ incidence, standard metrics
5 Additional Benefits You Don’t Get with DIY Suppliers
✓ Expert Questionnaire Design & Methodology
✓ Essential Human+Tech Data Quality Controls
✓ Expert Custom Analysis/Recommendations (optional)
✓ Greater Flexibility to Customize Design/Recruits
✓ And we do the work for you!
“I recently conducted two FastIQ projects which had extremely tight timelines. The approach not only delivered timely results but also provided data with context through comparison to the database. This allowed us to screen a number of ideas relative to each other and understand if any had absolute strength. ACUPOLL’s expertise was invaluable in interpreting the data and understanding its implications.”