Free Report #4 – Opening Up
Government restrictions have little to do with consumers’ decisions about getting back into public life – personal perceptions of safety are what matter. Therefore, providing reassurance will be paramount to regaining business.
Government restrictions have little to do with consumers’ decisions about getting back into public life – personal perceptions of safety are what matter. Two-thirds of those who have stopped shopping in stores, going to restaurants, etc., say they will wait until it feels safe to go back. Therefore, providing reassurance will be paramount to regaining business.
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In our 6th and 7th waves of COVID-19 research, we explored:
What, specifically, are the top 3 solutions most likely to make consumers feel safe?
Are people still willing to make sacrifices to help others, and how is that changing?
The dramatic shift we are seeing in consumers' priorities when buying products, right now!
As well as tracking changes in previous questions
Free Report #3 – Consumer Expectations
Recognizing that the world will be fundamentally changed following the COVID-19 pandemic, consumers share how their priorities and behaviors are shifting, as well as what they hope to see from companies as “the new normal” unfolds.
Recognizing that the world will be fundamentally changed following the COVID-19 pandemic, consumers share how their priorities and behaviors are shifting, as well as what they hope to see from companies as “the new normal” unfolds.
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In our 4th and 5th waves of COVID-19 research, we explored:
More reactions to the changes in consumers' lives
What's giving them pride and confidence admidst the crisis
Attitudes toward the sacrifices and restrictions they're being asked to make, and what it means for the future
How they want companies and retailers to respond to the crisis
As well as tracking changes in previous questions
Free Report #2 – Looking Ahead to Post-Crisis
Because the situation is rapidly evolving, we are updating our learning periodically to keep you informed on trends related to the COVID-19 pandemic and how it’s affecting behaviors of American consumers.
Because the situation is rapidly evolving, we are updating our learning periodically to keep you informed on trends related to the COVID-19 pandemic and how it’s affecting behaviors of American consumers.
Click below to download our latest FREE report.
The 3rd wave of our research captures:
Consumers' shifting priorities post-crisis, including their opportunities and fears
The “unsung (product) heroes” and activities that are helping them through the crisis
How they expect their behaviors/lives to change when this is over – which suggest a variety of opportunities
Additional insights into the changes they want to see in advertising
Other trend data reinforcing the extent of the virus impact
Free Report #1 – Questions No One is Asking about the COVID-19 Consumer
As the COVID-19 pandemic continues to spread, affecting daily life for virtually all Americans, ACUPOLL seeks to provide a window into the hearts, minds, and evolving behaviors of consumers by posing questions we haven’t seen anyone else ask about it.
As the COVID-19 pandemic continues to spread, affecting daily life for virtually all Americans, ACUPOLL seeks to provide a window into the hearts, minds, and evolving behaviors of consumers by posing questions we haven’t seen anyone else ask about it.
Click below to download our FREE report showing the first two waves of research.
Because the situation is rapidly evolving, we began by capturing data over the course of 2 nights approximately one week apart, and will continue to update this learning periodically going forward.
Some areas of probing include:
Core Motivations behind purchase decisions
Behavior changes resulting from loss of income, social distancing, etc.
Opinions about the responsibility of advertisers
Key opportunities for strengthening/building loyalties