Shrinking budgets and timelines often limit the ability to get qualitative input. New AI tools can accelerate learning but need careful supervision. That’s why we’ve re-engineered modern qual for speed without sacrificing depth or quality. Making use of AI’s efficiency in scheduling and interviewing, we apply our expertise and research savvy to guarantee quality and richer insights.
The AI conducts conversational interviews in a natural human voice (no creepy avatar), compiles videos by theme to accelerate analysis, and generates a preliminary summary. ACUPOLL designs the interview guide, sets probing intensity levels, and engineers objective-driven prompts for deeper learning. Our detailed analysis and recommendations provide higher-level business thinking and nuance, supported by quality video clips for stakeholders and customers.
Immerse with customers, and insights emerge!