LIVE FUSION

A More Clear, Valid, and Insightful Approach to Qual and Hybrid Qual+Quant

Live Fusion™ Group Sessions leverage our AI-powered platform to deliver deeper qualitative insight and sharper decision-making. Whether you're evaluating and refining ideas, exploring new territory, or diving into a key audience, Live Fusion combines the best of qual and quant in real time.
- Probe qualitatively on the fly to understand the why’s, and quantitatively to get more precise understanding.
- Eliminate 100% of group bias, with 80–90% less time than traditional individual interviews.
- Live Fusion has been trusted to launch a multi-$Bn global brand, optimize Super Bowl ads, and shape the strategies for brand acquisitions.

Traditional qualitative methods are deeply flawed in today’s fast-paced, insight-hungry environment:
- Focus groups have a high risk of bias; every respondent can be influenced by the first speaker.
- In-depth Interviews consume a TON of team resource time.
- Both approaches spend valuable time collecting basic information that could be captured faster and more precisely with quant questions.
- Analyzing responses across segments is difficult and often imprecise.

Live Fusion™ is built for hybrid learning, seamlessly blending qualitative depth with precise quantitative confidence. It’s ideal for:
- Evaluating and optimizing stimuli: concepts, positionings, packaging, ads, digital content, and even product prototypes.
- Exploring key themes or issues: sustainability, clean ingredients, etc.
- Understanding target audiences: millennials, brand switchers, etc.
InFocus (n=15–20) provides qualitative insight with greater validity; Qual+Quant (n=30–100+ per group) blends qual and quant in one or more streamlined session(s) to answer the what, how many, why, and how to improve.

No group bias or even moderator influence (appearance/voice/judgment); anonymity drives greater honesty and deeper truths, especially for sensitive or personal topics.
More efficient than traditional IDIs — more insight in less time/fewer staff hours
Easier to analyze for greater insight across respondents.
Superior qualitative response versus online survey verbatims (which respondents can rush through, unlike in our platform).
Integrated quant and Predictive Qualitative™ — gauge group agreement with key insights in real time, giving your team greater confidence and alignment for action.