The status quo — the most ominous place to do business today, or ever.
ACUPOLL saw this coming in 1991, when we began to disrupt common beliefs about the role of research in marketing upon three basic tenets:
- Today’s Niche Launch propels tomorrow’s Big Brand
- Great research goes Beyond Evaluation to help lead Innovation
- Success requires precise definition and proof of Advantages you can own
Being the first to offer in-person qual+quant; to provide the primary alternative to traditional concept testing; to more precisely define competitive advantages and analyze messages across conscious and non-conscious criteria — we continue to challenge, and transcend, the status quo for the clients and brands we serve.